Acumen Design – houston • los angeles • washington d.c.

OUR SERVICES

We develop your brand identity through a complete communications platform. Click here to download our full service brochure.

BRANDING

Naming, Brand Identity, Logo Design, Graphic Design, Brand Guidelines, Brand Campaigns/ Repositioning

ARCHITECTURE

Masterplanning. Mixed-use, Entertainment, and Retail Design, Hospitality, Commercial and Corporate interiors design, 3D vision renderings

RESTAURANTS

Identity, Space design, Branding, Marketing, Packaging, New concepts

ENVIRONMENTAL

Way-finding,Identity, Signage, Communications

DIGITAL

Web Design, Animations, Videos, VR Visualization

PRODUCT

Packaging, Product Concepts, New Concept Designs

BRANDING

Acumen has a large portfolio of branding projects. We cover all areas of graphic design for our clients including logo design, branding, marketing materials, visual communication, package design, presentations, and creating the overall direction for the entirety of your project. Additionally, we are often involved in developing the concept names and the taglines that help support them. We establish your brand as fresh, distinct, promising, and powerful. Whether your brand is new to the market or is just ready for a change, we are here to help. Using our visual creativity, we add imagination and innovation to your identity to bring your brand to life. We make graphic designs consistent with your brand’s identity, creating an unforgettable visual and emotional experience to connect to your targeted audience.

We capture the essence at the heart of your brand and craft it into a relevant, consistent tone that can be used across all channels, from print to websites to social media platforms.

ARCHITECTURE

We bring your brand to life, physically. From architectural concepts to brand-to-space design to interior design, our custom spatial experiences immerse your audience and visually extend your brand message. We build context around your brand by enveloping your audience and appealing to all of their senses. An experiential encounter fully engages your audience and establishes a deeper connection with everyone who enters your space. The physical environment is one of the most important elements of the brand experience and rarely developed in context of the brand positioning.

RESTAURANTS

Acumen has played a large part in the culture of Houston Restaurants. Our impressive resume of restaurants include Brasserie 19, Coppa, La Table, James Coney Island, Salt Air Seafood, and even concepts like Coco’s Crepes and Demeris Bar B Q. We create a brand identity and communications program that highlights the personality of the restaurant developing the name, logo, signage, menus, promotional materials, and packaging. Acumen can even bring the space to life by integrating the graphic imagery into brand-to-space design and creating the interior and exterior design concepts for the space. The space, layout, materials, colors and textures are an extension of the brand.

ENVIRONMENTAL

We take traditional marketing and communications to the next level. With outstanding graphic abilities, we use the language of design to present and support your brand identity and realize your goals. Our environmental graphic offerings include signage, way finding, brochures, packaging, promotional materials and anything else you need to reach your audience. We wrap a communications programing into the layout and flow of a building or an entire campus of structures. We provide intuitive and brand centered communications that not only “pint the way” but provide benefit and enjoyment to the audience.

DIGITAL

We extend your brand to a range of engaging and exciting digital platforms. We apply relevant technologies to create effective and memorable consumer experiences. These digital elements and spaces are another way to immerse your audience and engage with them from almost anywhere. From website design to 3D video experiences, kiosks to innovation centers, we bring a unique interactive element to your brand that extends the communication into a key medium for consumers. We give your brand a visual voice. Using our deep understanding of your brand’s unique identity and goals, we craft a visual voice that matches everything your brand represents and deliver it to consumers in a dynamic medium.

PRODUCT

We create new products, new concepts, new packaging and breakthrough ideas relative to consumer and business markets. Having worked with global CPG companies for more than 15 years we have a very strong understanding of the audience and have developed ideas and programs in numerous industries. Acumen takes the brand, the communications platform, and cerates new ideas to connect to the market, consumers and customers. Foods, beverages, alcohol, as well as business platforms and services, we have a long history of getting on the shelf, in the home, in the business and in the minds of the audience.

OUR WORK

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