Project Description


As a part of a broad reaching effort to refresh a venerable, well-respected brand, Acumen lead and coordinated the creation of a crisp new boutique hospitality offering that could introduce the Best Western brand to a 21st century audience. Vib is designed with community in mind and wired for connectivity. Acumen created the logo, tradedress, all branded materials, brand-to-space design with materials and finishes, and exterior design concepts.