Acumen took Boyert Shooting Center from concept to reality, creating every aspect of what the brand is today. Acumen crafted the brand mark, merchandise, website and copy, signage, graphics, and brand story. Once the brand strategy was established, Acumen brought the brand to life by designing and developing the complete concept for interior and exterior design, including all colors, materials and finishes and furniture. Boyert’s brand encompasses every aspect of guardianship and protection, as evidenced in it shield-like logo and lion emblazonment, and seeks to better prepare people to defend and protect themselves.