Cheerwine came to Acumen in order to establish a consistent brand identity that would be used in their new strategy marketing for its upcoming centennial. The mark “Local Legends, National Treasure” would help Cheerwine in their search for other local legends, such as neighborhood BBQ joints, memorable theaters, popular bowling alleys, and historical landmarks. We also created the brandmark for the Cheerwine fan club; a mini-web series called The Local Legends Project, and packaging and promotional items for Cheerwine’s newest flavors, Cheerwine Squeeze and Holiday Punch.