Acumen redeveloped the Demeris Bar-B-Q and Demeris Catering brands. Brand roll out strategy included designing business collateral, product packaging, in-store dressing, specialty marketing products, and vehicle wraps. Acumen also created advertising campaigns, websites, menus and store concepts. Since the success of this initial effort, the work has evolved into specialty menus, events promotions, and advertising. Additionally, we brought the new brand to life with architectural designs for the exterior and interior of the new restaurant.