Project Description

MILLER LITE

Acumen developed the iconic Blue Vapor series for Miller Lite, a campaign that became a key turning point in its packaging history. Acumen provided account work that included a new visual brand voice and generated a cohesive 360-degree strategy. We worked with Miller Lite to develop topline concepts for brand repositioning and generated new innovation concepts for packaging innovation, promotions, viral marketing, brand activation and defining key events

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