The design team at Acumen is creating a new brand and shopping experience for the Moody Garden’s Aquarium Gift Shop to coincide with the newly remodeled central Aquarium exhibit. The new retail space is designed to extend the customers aquarium experience and allow guests to interact with the brand in a fun way within an immersive retail branded environment. Acumen is designing the branding and graphics for such amenities as the gift shop, adjacent food court, and extended pop up gift shops throughout the campus.