Project Description


Acumen’s relationship with Pepsi began when we were invited to participate in the rebranding of the signature Diet Pepsi brand look and feel to spark the shrinking diet category within the cola industry. Acumen transitioned the brand from a female-centric cola into a brand with masculine appeal without alienating their core audience, and our concepts were selected for the global rollout of the new design of the entire Diet Pepsi portfolio. We created a series of memorable consumer touch points with core Pepsi messages in a unique interactions space within the Dallas Cowboys Stadium in Arlington, Texas.