Project Description

TOYOTA SCION

Acumen created a complete brand repositioning strategy platform for Scion to appeal to a larger, more millennial-centric market. Elements of the campaign included dealership implementation of “Helloscion” brand-to-space concept, off-premise experiential spaces, a Scion driving school, pop-up dealerships, test drive parties, and apps for Scion owners (Scion-tists) to share the Scion experience.

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